Incorporated businesses are seen as being more serious, more long lasting and more committed to business than unincorporated businesses. Just the fact that your business name ends in a corporate extension -- Inc., Corp., or Ltd. -- makes a big difference when your customers make initial business contact.
Looks aren't everything, but...
Incorporated businesses will often attract more business because the customer, whether the end consumer or another business, subconsciously and almost instantly believes a corporation has more credibility. You will of course need to support that belief with a strong operations and reliable management, but why not use it to your advantage?
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