"A Trademark is a name, symbol, or other device identifying a product, officially registered and legally restricted to the use of the owner or manufacturer. If the business identified is a service rather than a product, the mark is sometimes called a service mark."
Abbreviations : "TM" or "®"
Any infringement on a trademark is illegal and therefore grounds for the company owning the trademark to sue the infringing party. A trademark is an intangible asset that may be protected from use by others.
The internet has caused trade-names and trademarks to become more valuable. The number of registered trademarks have increased substantially, causing trademark conflicts to become a common occurrence. You must be diligent and protect your trade-names and trademarks by registering them as soon as possible before someone else registers a conflicting trade-name or trademark. The competition for trademarks is intense.
The risk of being sued for trademark infringement is much greater than in the past. Litigation is very expensive so you need to spend time researching any possible existing trademarks before you file for yours.
The best reason for obtaining a trademark and to conduct a thorough trademark search is to reduce your risk of being sued.
Second, the internet means that consumers have more choice. If you want to sell in an increasingly competitive world you need to establish a strong brand.
First - get a list of potential trade marks.
Second - you will need to consult with a reputable and knowledgeable firm to help guide you to choosing a distinctive mark capable of registration.
We suggest you do a Trademark Search - it will save you money in the long run