Trademarks more valuable now!

The internet has caused trade-names and trademarks to become more valuable. The number of registered trademarks have increased substantially, causing trademark conflicts to become a common occurrence. You must be diligent and protect your trade-names and trademarks by registering them as soon as possible before someone else registers a conflicting tradename or trademark. 

Competition for trademarks in the United States is intense.

The risk of being sued for trademark infringement in the United States is much greater than elsewhere. The US is a more litigious society than most. Litigation in the US is very expensive. So the best reason for obtaining a trademark in the US is to reduce your risk of being sued.

The greater risk of being sued and the higher financial risk at stake means that it is particularly important to conduct thorough trademark searches. Make sure that you search both for federal and state trademarks and also common law trademarks. The common law trademarks are the unregistered trademarks which are far more common. There are more than 17,000,000 common law trademarks in the US vs the more than 2,500,000 registered trademarks. The numbers of trademarks are increasing rapidly so when you read this the actual number will be far higher. Some of the common law searches are less thorough than others because they fail to search all of the available databases. 

The choice of trademark is important. 

A strong trademark will create a more valuable brand and help lower the risk of being sued for trademark infringement. We believe that our experience as both business start-up lawyers and trademark lawyers provides us with a competitive advantage over other trademark lawyers and trademark agents. We invite you to take advantage of our skills which we have developed over the last 16 years in helping thousands of business start-ups build better brands.

United States Trademark Application $699 + search and filing fees

We recommend that you order both a federal and a state trademark search, which we provide for US$200, as well as a common law trademark search, which we provide for US$250. The common law trademark search examines numerous databases and is intended to discover trademarks and trade-names which are in use but not yet registered. If we do both searches and the filing we give you a 25% discount on the search fees to encourage you to allow us to do better quality work for you which is made possible only by doing thorough trademark searches.

The filing fee for US trademarks is US$325 per class. You can choose to either apply under the Madrid Treaty process or the old process. We suggest you choose the Madrid Treaty process so that you have the option of later obtaining trademarks in those countries that are signatories of the Madrid Treaty. The Madrid Treaty creates a process to easily (but not cheaply) obtain trademarks in up to 78 countries. 

Contact Us Today to Order

We can help you obtain a US trademark.